וַיָּבֹ֨א מֹשֶׁ֤ה וְאַהֲרֹן֙ אֶל־פַּרְעֹ֔ה וַיַּ֣עַשׂוּ כֵ֔ן כַּאֲשֶׁ֖ר צִוָּ֣ה יְהוָ֑ה וַיַּשְׁלֵ֨ךְ אַהֲרֹ֜ן אֶת־מַטֵּ֗הוּ לִפְנֵ֥י פַרְעֹ֛ה וְלִפְנֵ֥י עֲבָדָ֖יו וַיְהִ֥י לְתַנִּֽין׃
And Moses and Aaron went in unto Pharaoh, and they did so, as the LORD had commanded; and Aaron cast down his rod before Pharaoh and before his servants, and it became a serpent.
Read kabbalistic (mystical) interpretation of Exodus 7:10: and classical mystical sources.