ט֥וֹב שֵׁ֖ם מִשֶּׁ֣מֶן ט֑וֹב וְי֣וֹם הַמָּ֔וֶת מִיּ֖וֹם הִוָּלְדֽוֹ׃
A good name is better than precious oil; And the day of death than the day of one’s birth.
Read kabbalistic (mystical) interpretation of Ecclesiastes 7:1: and classical mystical sources.