וַיֵּרָ֨א אֱלֹהִ֤ים אֶֽל־יַעֲקֹב֙ ע֔וֹד בְּבֹא֖וֹ מִפַּדַּ֣ן אֲרָ֑ם וַיְבָ֖רֶךְ אֹתֽוֹ׃
И Бог снова явился Иакову, когда он пришел из Паддан-Арама и благословил его.
Rashi on Genesis
עוד AGAIN — the second time at this spot: once when he set out on his journey, once when he returned.
Rashbam on Genesis
וירא אלוקים אל יעקב עוד, after he had moved on from Luz, called now Bet El, he named a second place Bet El, as will be explained forthwith.