וַיַּ֗רְא חָ֚ם אֲבִ֣י כְנַ֔עַן אֵ֖ת עֶרְוַ֣ת אָבִ֑יו וַיַּגֵּ֥ד לִשְׁנֵֽי־אֶחָ֖יו בַּחֽוּץ׃
Cham, père de Canaan, vit la nudité de son père, et alla dehors l’annoncer à ses deux frères.
Torah Ohr
And behold, the three sons of Noah are elevated in sanctity through three aspects of the spectrum: white, red, and green. However, in the descent of the worlds from level to level, Cham becomes materialistic, the father of Canaan. To understand the concept of Canaan in holiness, the term 'Canaan' means merchant, as it is written, 'her merchants were the honored of the land.