Kabbalah su Genesi 27:36

"And he called his name Jacob," the Holy One, blessed be He, assuredly called him 'Jacob'. Come and behold, it is written, "and he called his name 'Jacob'" (Gen. 27:36), and not, 'and his name was called Jacob'. But "Did he not rightly call him "Jacob?' for he has supplanted me (Heb. יַּעַקְבֵנִי)?" (Ibid.). Surely the Holy One, blessed be He, saw that the primordial serpent was wise in an evil way. When Jacob came, (Hashem) said that he must be wiser than the serpent. Therefore He called him 'Jacob',

"For he has supplanted these (Heb. zeh; lit. 'this') two times." Why Zeh to modify "supplanted two times?" It means two matters are contained in one. The word bechorati (my birthright) became at another time birchati (my blessing). In the same manner, the verse "surely now we had returned this (Heb. zeh) second time" (Beresheet 43:10), that two matters are in one: 1) we would have returned (Heb. shavnu) by now and not be put to shame (Heb. boshnu) by that man, and 2) we would have been back already. [The Hebrew letters of shavnu are the same as of boshnu].