ה֤וֹי כָּל־צָמֵא֙ לְכ֣וּ לַמַּ֔יִם וַאֲשֶׁ֥ר אֵֽין־ל֖וֹ כָּ֑סֶף לְכ֤וּ שִׁבְרוּ֙ וֶֽאֱכֹ֔לוּ וּלְכ֣וּ שִׁבְר֗וּ בְּלוֹא־כֶ֛סֶף וּבְל֥וֹא מְחִ֖יר יַ֥יִן וְחָלָֽב׃
Halikayo, kayong lahat na nauuhaw, pumunta kayo sa tubig; at ang walang salapi, halikayo, bumili kayo at kumain; oo, halikayo, bumili kayo ng alak at gatas nang walang salapi at walang bayad.
Torah Ohr
The first, called Ahavas Olam, Eternal Love, is aroused through contemplation of G-d’s greatness, in the sense that the entire universe is as nothing next to G-d. This love can wane when one’s contemplation gives way to other thoughts.