창세기 35:15의 주석

AND JACOB CALLED THE NAME OF THE PLACE…BETH-EL (HOUSE OF G-D). He called it so time after time [since he had previously²⁰⁵Above, 28:19. called it by that name]. This is to inform us that it is truthfully and properly a House of G-d, and there the Divine Presence will ever be. The same was true with the name of Beer-sheba, [which was so called by both Abraham and Isaac.²⁰⁶Ibid., 21:31; 26:33. Here too it could not refer to naming the city but rather to calling it by its name.]

ויקרא יעקב….בית אל. Jacob called… it Bet El. This is difficult. We had been told this previously; even the additional word "El" had already been mentioned in verse 4. Perhaps the Torah means that at this time Jacob enlarged the area which he had previously named Bet El. Perhaps this is alluded to in the otherwise superfluous words "the name of the place that G'd spoke to him." He clearly referred to the difference between having experienced a dream with a divine message many years ago, and the present revelation where G'd appears to have addressed Jacob when he was awake.

ויקרא יעקב, this has now been mentioned already a third time, all in order to make sure that we understand that the site at which Yaakov had built the house of G’d, the monument, and the altar he called Bet El, in addition to the fact that originally the name of the whole city had been Bet El. Now the name of the town reflected what had occurred nearby repeatedly.